This color-safe, pH-optimized shampoo with the patented K18Peptide helps reduce excess hair cuticle swelling during washing to help prevent frizz, preserve color + enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse. Engineered for frequent or daily washing.
• Cleanses while smoothing the hair surface: Effective yet safe cleansers break down and remove dirt + oil for optimal nourishment and manageability.
• Designed for daily use: pH-balanced formula doesn’t disrupt the hair fiber or scalp environment and is safe to use daily if needed.
• Creates the ideal foundation for healthy hair: This formula was engineered to create an optimal clean canvas without any fillers to coat or disrupt the hair and scalp equilibrium.
• Fortifies, softens and detangles hair while helping to protect against damage from daily mechanical styling, UV-rays, and environmental stressors, while the K18Peptide™ helps to replenish hair from damage that occurs during washing.
• Defends against damage: Shields against UV rays, environmental aggressors, and daily styling damage until your next wash.
• Strengthens + reduces breakage: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage.
• Prevents color-fade while enhancing shine: pH-optimized formula minimizes excess cuticle swelling during washing and protects against oxidative damage, which can accelerate color loss and dull hair.
• Replenishes protein lost while cleansing: to maintain hair health and strength.
• Softens, smooths, and detangles: without film-forming silicones or waxes that can build up over time, weighing hair down.
• Less is more formulation delivers a superior clean without compromise.
• Optimized pH keeps the cuticle closed during washing and protects hair’s natural moisture levels for a smoothing hair result.
• Plant-derived surfactants create high foaming + cleansing power without being harsh or leaving buildup behind on hair or scalp.
• K18Peptide works as a protective shield to reduce protein loss that can occur during washing to keep hair feeling soft, strong, healthy and clean.
