L'Oreal Curl Expression Definition Activator Gel is designed to help those with curly and coily hair, providing definition and hold. This unique cream-in-gel formula combines the deep care of a cream with the extra hold of a jelly. This innovative blend helps to define the curl pattern from root to end, helping to ensure each twist and curve is shaped without any crunch. Resulting in soft, supple, and beautifully defined curls.