L'oreal Serie Expert Metal Detox Shampoo is a sulfate-free shampoo, formulated with exclusive technology to gently remove harmful metal particles found in water. Its gentle cleansing formula effectively eliminates metal particles that accumulate in your hair over time. By preventing metal-induced damage and breakage, it significantly improves the overall appearance of your hair. Gently cleanses to remove metal particles found in water. Not only does this shampoo cleanse and protect, but it also helps maintain the vibrancy of your hair color while adding a boost of shine. Whether you have color-treated hair or virgin hair, this exclusive formula is designed to work wonders for you. This shampoo is safe to use daily or weekly, depending on your hair concerns. Its powerful yet gentle formula ensures that your hair remains clean and free from the damaging effects of metal build-up.